This soothing bath treatment is made with natural colloidal oatmeal, a long recognized ingredient that relieves dry, itchy, irritated skin, which is milled into an ultra-fine powder. When dispersed in water, this powder forms a soothing milky bath. After bathing, your baby's skin becomes softer and smoother, and dry, itchy, irritated skin is moisturized and relieved. It also temporarily protects and helps relieve minor irritaion and itching due to: rashes, eczema, poison ivy, oak, sumac and insect bites.