AVEENO® Baby Wash & Shampoo contains natural oat extract blended into a rich lathering, tear-free cleanser. This hypoallergenic formula cleanses without drying because of its unique oat-based formula. AVEENO® Baby Wash & Shampoo can be used on skin and hair for gentle cleansing that rinses clean with a soft, fresh fragrance. It’s even gentle enough for newborns and babies with sensitive skin. AVEENO® Baby brand is Pediatrician recommended, and this wash can be used every day to help keep your baby’s skin and hair soft, smooth and feeling healthy.