Soothing your itchy, dry or irritated skin just got easier. This unique bath treatment is made of pure colloidal oatmeal, which works as a natural, milky cleanser when dispersed in water. Simply add it to your bath to temporarily help relieve irritation and itching related to rashes, insect bites, eczema, poison ivy, oak and sumac. It can also help soothe hives and chickenpox.