Every masterpiece starts with a clean canvas. It’s the same with your hair. If you try and wax it up into some kind of style when it’s dirty, you won’t get very far. You need a men’s clarifying shampoo that’s powerful enough to blast away the daily grime and give your hair the full-on detox it needs. You'll leave the shower with hair that's been clarified and smells great. That’s what Axe Primed Shampoo is for. Our formula is designed to give guys the deep clean look and feel. Take it into the shower, get frothy, rinse (no repeating), and step out with a clean head of hair that’s primed for styling. While we built these products to make life easy for guys, we went a step further by including fragrances that make the shower experience that much better. Get primed to style your hair, so you feel clean and ready to bring your look to life. Use as part of an Axe hair care regimen, along with Axe shampoo and conditioners designed specifically for men. Whether it be Apollo Shampoo and Conditioner or Total Fresh 3 in 1 Shampoo Conditioner and Bodywash, Axe has the perfect products for any guys grooming routine.