AXE® Ice Chillin’ Body Wash for men has a refreshing fragrance, featuring iced mint and lemon scent. The shower isn’t just where you go to stop being dirty, it’s where you start being awesome. It’s the crucial first step, so get it right. And this Body Wash energizes you with its fresh fragrance, so you can smell great from the very start. When you smell smooth from step one, magic follows. Designed to leave you smelling good, AXE® Ice Chillin’ Body Wash is a body cleanser that keeps you feeling fresh for up to 8 hours. For a long-lasting fresh feel. AXE® Body Wash's ultra-lather and addictive fragrances make you feel clean and ready for everything. Directions Squeeze out shower gel onto your AXE® shower tool or into your hands. Rub together to lather and apply to your body for a refreshing clean. After you've rinsed and dried, apply your favourite AXE® deodorant or daily fragrance. About AXE® Personal Care AXE®, a leader in men's grooming, is an iconic personal care brand that helps men look, smell, and feel their best. The AXE® brand is available in a line of body sprays, deodorant and antiperspirant sticks, shower gels, hair care, and styling products. AXE can help guys feel confident from the minute they take a shower in the morning to the moment they get ready for a long night out.