Nature’s all-stars come together for the ultimate lotion. Buttermilk, Shea Butter and Sunflower Seed Oil deeply moisturize baby’s skin making it smooth and super soft. Contains no phthalates, parabens, petrolatum, or SLS. 98.9% Natural. Original lotion now provides clinically-proven moisturization up to 24 hours to keep your baby’s skin soft. This buttermilk lotion is also free of synthetic fragrances, just like the entire Baby Bee line, for your peace of mind.