Colgate Sensitive Pro-Relief Gum Therapy toothpaste for sensitive teeth is clinically proven for instant and lasting† relief from sensitivity pain. With regular use, the Pro-Argin formula builds a long-lasting protective barrier that acts like a seal against sensitivity. Colgate Sensitive Pro-Relief Gum Therapy toothpaste for sensitive teeth helps reduce gum inflammation, known as gingivitis, a factor which can lead to gum recession. a leading cause of tooth sensitivity. Plus it has the freshness you trust from Colgate. †For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Brush twice daily and use regularly for lasting sensitivity relief and cavity protection.