This advanced formula, with Oxyfusion technology, delicately cleanses and moisturizes your hair, giving it up to 95% more volume*. It has an indulgent lather and fresh fragrance, leaving your hair looking and feeling soft, deeply moisturized and full of natural volume*. It helps to moisturize the most dried out parts of the hair so, paired with the Dove Oxygen & Moisture Conditioner from the Dove Advanced Hair Series range, your hair is left silky and smooth without weighing it down. Now your hair can get the volume and moisture it needs, leaving it feeling touchably soft and smooth.