Create the style you want with natural-looking texture and a matte finish with Dove Men+Care Medium Hold Sculpting Paste. Unlike regular hair pomades for men that can make hair feel stiff and heavy, this texture paste is designed to leave hair feeling soft and flexible with a natural look that’s easy to manage. Engineered specifically for men's hair, giving it a stronger and more resilient style so that it can keep up with men’s active lifestyles, it's enriched with caffeine to give you more control. Achieve a hairstyle that's polished without looking greasy or wet by taking two fingertips-worth of Dove Men+Care Medium Hold Sculpting Paste and warming it between your palms. Lightly work the product through hair until it is evenly spread. Add more (as needed) and gently style. For best results, apply the paste to clean, dry hair. Great hair care starts in the shower! This sculpting paste goes well with any of the Dove Men+Care Shampoos and Fortifying 2-in-1 Shampoo & Conditioners. Use it with the entire line of our products for the perfect grooming regimen.