Gold Collagen Forte is specifically designed for women over 40. At this age the effects of time, hormonal shifts and lifestyle begin to take their toll on the skin - it feels less firm, drier and wrinkles appear deeper. The skin’s natural defenses weaken and become more susceptible to oxidative stress, which accelerates the ageing process. To help counteract the appearance of advanced signs of ageing, GOLD COLLAGEN® FORTE is enhanced with 2x more moisture-retaining hyaluronic acid compared to the PURE GOLD COLLAGEN® formula.