Care for your baby from head to toe with Johnson's CottonTouch Newborn Baby Face and Body Lotion. With formula specifically designed for your newborn's sensitive skin, this baby body lotion has an ultra-light, breathable formula that absorbs quickly and moisturizes for up to 24 hours. Clinically proven to be gentle and mild on newborns, this pH-balanced, hypoallergenic baby lotion is free of parabens, phthalates, and dyes. The newborn lotion is blended with real cotton and is soft on a newborn's skin. Like all Johnson's products, CottonTouch Newborn Baby Face and Body Lotion is designed to meet or exceed the top internationally recognized regulatory standards, so you can feel good about using it on your little one. This newborn skin moisturizer is formulated for newborns but is also suitable for babies, toddlers, kids and adults.