Live Clean Apple Cider Clarifying Shampoo uses a vegan formula to gently cleanse and purify your hair. Made with apple cider vinegar, it's the perfect weekly deep cleansing shampoo to rid your hair of residue build-up caused by styling products. It's also the ideal daily shampoo and clarifier for oily hair. This shampoo is 98% plant-based, never tested on animals, Leaping Bunny certified, and free from parabens, harmful chemicals as well as a sulfate free shampoo.