The powerful Pro-V formula wraps every strand as it gently cleanses, adds lightweight moisture, and gives hair brilliant shine. With Pantene Pro-V Radiant Colour Volume Shampoo, your hair will feel healthy and more volumized as it’s hydrated from root to tip. Simply massage into wet hair, rinse, and follow up with Pantene Pro-V Radiant Colour Volume Conditioner and treatments to let your colour shine for up to six weeks of brilliant colour.