Touch Of Silver is seen as the original and ultimate violet pigment shampoo. The ability to evolve through the decades while not loosing the core brand audience has been important to the brands success and has secured a loyal consumer collective.
The purple and blue pigments help counteract yellow/orange colours to keep your hair looking bright and radiant. And thanks to our proprietary AquaPlex technology, ProVoke shampoos and conditioners provide the nourishment coloured hair needs to look and feel its best!